Through its sponsored organizations, Hospital 57357 and the Association of friends of the National cancer-free initiative, AFNCI, ECN, U.S. is taking part in promoting cancer detection and prevention awareness as well as healthy living tips and guidelines within the Egyptian Society.

Since 2009, several awareness campaigns were initiated by 57357 and AFNCI which tackled a variety of topics such as passive smoking, healthy diet and nutrition, home without cancer, food safety and hygiene, lead and pesticides poisoning, and warning signs of certain types of cancer.

A designated awareness team from both organizations is engaged in reaching out to all segments of the society using a variety of media channels including TV and Radio ads, publications, cartoons, special website titled Home without cancer, events, and visits to schools, colleges, factories, companies, clubs all across Egypt.